NEW PRODUCTS
Woodland Baby
LIMITED TIME OFFER
GET 50% MORE OF OUR BEAUTY BLEACHING CREAM AND BRIGHT & CLEAR SKIN TONE CREAM FOR FREE!
Get more of these customer favorites without paying more for a limited time only! Same great product, more of it!
Leave a review on your favorite product and receive a special offer for your next purchase.
Lucky Heart Cosmetics
4-Way Deep Conditioner
Say goodbye to dried-out hair and scalp! Made with castor oil to protect against breakage and citric acid to give your hair more shine, use our 4-Way Deep Conditioner as a regular conditioner or a hair mask to reveal stronger and fuller hair.
*NEW 12 oz. Bottle*
Lucky Heart Cosmetics
4-Way Shampoo
Made with aloe vera to help calm an irritated scalp and rid your hair of oils and residue, the 4-Way Shampoo deep cleans, softens and beautifies all hair types and leaves your hair clean and lustrous. For best results, use with 4-Way Deep Conditioner.
*NEW 12 oz. Bottle*
"Quality products that have been around for decades!"
"I absolutely love this company! The best product I have ever used is the 4-Way Pomade which grew my hair and contains normal ingredients and not a lot of chemicals. Thank you Lucky Heart! I hope you will be around a long time."
"Lucky Heart is such a great store. The employees are so kind and generous."
"I love all the Lucky Heart products that I have purchased since 1970. I can't wait to try all the new items."
"Such an amazing place with great customer service and fast shipments!"
"Awesome company with awesome people. Men's products work like a charm."
4-Way Hair Care
Bright & Clear Skin Care
WAVZ Personal Care
"This store is outstanding! The owner is the sweetest! I’ve purchased so many hair products for years and have spent tons of money, only to find this incredible store with very reasonable prices! You will not go wrong with this company."
"Best place to buy soap and bleaching cream in town."
"I have been searching for this product forever. My mom used to use this on my hair as a kid. My hair was so healthy. I'm so excited I found this. You can not got wrong with this product."
"Great place! Truly cares about the community!"
"This has been in my family for years because of my Granny! I love this stuff and have all the hair products!"
Our Story
Lucky Heart Cosmetics was founded in 1935 in Memphis, TN as a beauty and cosmetics company for African Americans. We specialized in manufacturing hair and skin products specifically for African American clients in the mid-south. We have been a locally owned and operated business here in Memphis since the beginning, and all our products are made in America and cruelty-free.
While we still manufacture our signature products that have been loved by generations of customers, we have expanded our inventory to include natural and reliable beauty products for all skin and hair types and at an affordable price.