Since 1935, Lucky Heart has been manufacturing cosmetics and beauty products for African Americans, and we take great pride in being one of the first companies to fulfill those needs. Although we have started offering new and innovative products for all ethnicities, we still manufacture our signature products specially formulated for African Americans. As one of the founding members of The National Civil Rights Museum located here in Memphis, Tennessee, African-American history is part of our culture. With over 80 years in business, we take great pride in our products, and we guarantee you will love them too. If you are not completely satisfied with your purchase, we will do whatever it takes to make it right.