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Memorial Day Sale! Take 20% off now through Sunday!

Memorial Day Sale!

Keep your frizz tamed and your skin smooth all summer long! Stock up on hair care, skin care and everything you need for a fresh summer.

Take 20% off your entire order this weekend with code MEMORIAL20 at checkout. Offer expires 5/26.

New Products!

Introducing the Absolutely Lavender Hair and Body collection. A rich Shampoo and Conditioner paired with Face&Body Wash and Lotion infused with natural lavender to relax, refresh and relieve stress all over. Our Touch of Fire collection now includes a super-rich Deodorant that leaves your skin soft and fresh. And brand new Musk Oil Aftershave and Deodorant to leave you feeling and smelling great!


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About Us

Since 1935, Lucky Heart has been manufacturing cosmetics and beauty products for African Americans, and we take great pride in being one of the first companies to fulfill those needs. Although we have started offering new and innovative products for all ethnicities, we still manufacture our signature products specially formulated for African Americans. As one of the founding members of The National Civil Rights Museum located here in Memphis, Tennessee, African-American history is part of our culture. With over 80 years in business, we take great pride in our products, and we guarantee you will love them too. If you are not completely satisfied with your purchase, we will do whatever it takes to make it right.